Archive for the ‘Work package 3 Industry capacity building/ market development’ Category

More of the manifestos

Monday, October 24th, 2011

It is a bit like the dotcom-bubble and the web 2.0 hype…
The real money was not earned with the business itself, but rather with dreaming up a cool thing and heading for the exit.

Transmedia right now seems to be at the same point right now in a way.
Innovative businessmodels are not really established enough to work on a broader basis and the traditional roads need to be traveled in that aspect.

Best business in transmedia right now seems to be a consultant. Do not get us wrong here, we are not judging, just observing.
And cosultants are also very much needed right now as helpers along the way to sustainable transmedia.

But we wanted to share more than one manifesto, so here is two more of them. And we will post even more, because in our mind,the trick is in seeing what knowledge sticks to your particular project and can be beneficial for that.

The first one to share is even called transmedia manifest and it is laying out eleven theses. Check them out here

The next one are some insights by Thomas Mai and you do not have to read, you can watch :-)

Martin Luther had 95 theses….The trend nowadays seems to be more retro than that and is more in tune with Moses.
That can be observed. The rest…ovserve yourself :-)

10 transmandments revisited

Friday, October 21st, 2011

Most probably you all know Michel Reilhac´s 1o transmandments.
If not, they go as follows:

1.) Thou will collaborate
2.) Thou shall focus on the story
3.) Thou shall embrace the game culture
4.) Thou shall earn trust
5.)  The interface thou shall question
6.) Thou shall focus on the social flow
7.) Thou shall value events
8.) Thou shall spend great time and energy
9.) Thou shall be fair when blending reality and fiction
10.) Thou shall change the world
And in case you did not know, there even is an eleventh: Tou shall build your spectator as your main character.

The 10 being 11 part is a bit like The Hitchhikers Guide to The Galaxy Trilogy, but besides that it is a fairly descriptive breakdown of lessons learned.
- Even if you argue about the bibical reference and the implied dogmatism.
As we all learned, there is no more definite formular how to make things work; only adapting techniques to your particular story´s needs can work for you.
The people formerly known as the audience are not stupid and will punish you, if you try to con them with cheap tricks.

We subjected our supported projects of our 2nd call to a quick-check against Michel´s transmandments to doublecheck both: his concepts and our projects.
And we can say that they all hold more or less true, but need to be very much adjusted to fit the definitions within the projects.

When talking about transmedia and how it is changing things, looking at the 10 advices above, one thing sticks out:

ONE THING HAS NEVER CHANGED AND NEVER WILL:

THE STORY IS EVERYTHING.
Best strategies, big budgets, nothing can help you, if your story is bad. The audience will find out…

Luckily our projects have great stories. :-) More about them soon as we believe in sharing and collaborating.

All about the crowd?

Tuesday, May 31st, 2011

Crowd funding, crowd sourcing, turning the audience into participants,… Lots of things happening in this arena.

E.g. the project “Iron Sky” which most of you will have heard of many times.

For those who have not checked up on them recently, look at this and feel free to share your thoughts:

Report on Digital Distribution

Wednesday, May 25th, 2011

We would like to bring your attention to a report commisioned by our friends at Cine-Regio:
“Digital Distribution – Engaging Audiences” done by Michael Gubbins.
They already gave us a pre-version which we found a very interesting read and now you can get the revised version here

Enjoy!

Results 2nd call

Wednesday, April 20th, 2011

We got so many great projects and it was a real hard decision.

Thank you all for submitting your great ideas to us and making it a real tough decision.
The chosen ones you can find here on our website
To all others we wish the best for your projects nonetheless and hope to see them appear without our support.

Live from Aarhus: workshop broadcast through bambuser

Thursday, December 2nd, 2010

Hopefully this works (we are trying this out)

otherwise please click on the link

EDIT: Now this is no longer live, but coming from the archive. It starts of in Swedish but switches to English pretty soon, so just fast forward at the beginning, if it sounds like gibberish to you :-)

Amazon goes production

Wednesday, November 17th, 2010

Amazon started up Amazon Studios.

How it is supposed to work, you can check out here on their website.

Basically it is a talent competition where you can hand in your screenplays.
Amazon has a first look deal with Warner on the projects submitted.
Amazon itself will shell out $20.000  each month for the best script (two scripts per month will win) and $100.000 for the best film submitted.
Users are supposed to participate and help determine the best scripts and talents.
Nothing new really: Prolonging the value-chain, by not only being distributor, but also having an in at (pre)production, crowd-sourcing (=out-sourcing?) of the selection work of finding the needle in the digital haystack…
But of course, amazon can be a very powerful distributor for you and Warner does indeed have a track record as a major studio, so the offer is not uninteresting for the aspiring talent out there.
It will be interesting to watch who will gain most from this: The talent, Warner or Amazon who will no doubt use this to refine their algorhythms and user data.

From other sources November 14, 2010

Sunday, November 14th, 2010
  • Lecture on prosumption
     Lecture on prosumption

    Here comes the Prezi presentation of my Media Innovation lecture vol. 2. To remind you, these lectures are part of my course titled “Creative and Cultural Industries: Introduction” that I deliver at Tallinn University Baltic Film and Media School. Last week the focus was on introducing the phenomenon of convergence in media and culture and [...]

From other sources November 13, 2010

Saturday, November 13th, 2010
  • Lecture on prosumption
     Lecture on prosumption

    Here comes the Prezi presentation of my Media Innovation lecture vol. 2. To remind you, these lectures are part of my course titled “Creative and Cultural Industries: Introduction” that I deliver at Tallinn University Baltic Film and Media School. Last week the focus was on introducing the phenomenon of convergence in media and culture and [...]

From other sources November 8, 2010

Monday, November 8th, 2010
  • Lecture on convergence and media innovation
    Lecture on convergence and media innovation convergence loeng 3  Lecture on convergence and media innovation

    Since I work as I lecturer in Tallinn University I therefore also need to do my paid work sometimes – i.e.: give lectures and teach. This term I am lecturing an introductory course to “Creative and Cultural Industries”.  It covers everything starting from policy making and urban regeneration to the issues of convergence and industry [...]

  • Day 22: Wax candles, a librarian, and a museum

    The Kolkja shopkeeper had recommended us to talk with the librarian of the Kolkja school, and so we went to search for that librarian. We found her at the school, and were immediately engaged in a very intense conversation. As it turns out, the librarian is an Old-Believer lady who is very criticial about the developments in the Old Believer region. She says that most of the traditions were lost long ago, and that what we see now isn’t genuine. We are impressed with her emotional and enthusiastic attitude – she truly does speak with her hands and feet and is very much into the topic, very passionate about the local culture and identity, and about preserving them. She is a treasure of knowledge and understanding and information about the region and its history and culture, and most certainly a very, very interesting person to speak with.

    Unfortunately she also says that she had made some negative experience with Estonian television earlier, and therefore didn’t want to be filmed. After a bit of conversation, she agreed that we could film her when we come back in January, though.

    A funny detail is that at some point, a friend of the librarian came by, and we were told this friend is a direct descendant of the Romanoff family.

    We move on to the museum, where we want to talk with the friendly elderly lady whom we have already met a few times and asked for contacts and advice: Finally, we want to talk with her a little bit. She certainly knows much, yet the discussion is not overly interesting. We feel that she is telling these sort of things to many tourists, so the conversation feels oddly prepared, as if she was repeating a story that she has told too many times, and we don’t seem able to get her to add anything really personal to this general story.

    Certainly that makes her the perfect person to guide tourists through the museum and get them the basic insights and information about the region, but for us, it’s not very interesting, so we look at the museum once more, listen to her to find out whether we maybe missed some important points until now, and then move on.

    Also, we have a chance to learn a little bit about the candles which the Old Believer churches are using, and which are unusually pure. As Varvara tells us, they’re made entirely of bees wax and no other ingredients, because nothing else would smell that particular way.

    It’s a rainy day, but in between, when the sun comes out, we use the opportunity to take photos around certain places which we will need for the project website. There aren’t a lot of sunny moments, but… we manage.