FIRST MOTION

More of the manifestos

FM — Mon, 24 Oct 2011 10:18:29 +0000

It is a bit like the dotcom-bubble and the web 2.0 hype…
The real money was not earned with the business itself, but rather with dreaming up a cool thing and heading for the exit.

Transmedia right now seems to be at the same point right now in a way.
Innovative businessmodels are not really established enough to work on a broader basis and the traditional roads need to be traveled in that aspect.

Best business in transmedia right now seems to be a consultant. Do not get us wrong here, we are not judging, just observing.
And cosultants are also very much needed right now as helpers along the way to sustainable transmedia.

But we wanted to share more than one manifesto, so here is two more of them. And we will post even more, because in our mind,the trick is in seeing what knowledge sticks to your particular project and can be beneficial for that.

The first one to share is even called transmedia manifest and it is laying out eleven theses. Check them out here

The next one are some insights by Thomas Mai and you do not have to read, you can watch

Martin Luther had 95 theses….The trend nowadays seems to be more retro than that and is more in tune with Moses.
That can be observed. The rest…ovserve yourself

10 transmandments revisited

FM — Fri, 21 Oct 2011 13:09:30 +0000

Most probably you all know Michel Reilhac´s 1o transmandments.
If not, they go as follows:

1.) Thou will collaborate

2.) Thou shall focus on the story

3.) Thou shall embrace the game culture

4.) Thou shall earn trust

5.) The interface thou shall question

6.) Thou shall focus on the social flow

7.) Thou shall value events

8.) Thou shall spend great time and energy

9.) Thou shall be fair when blending reality and fiction

10.) Thou shall change the world
And in case you did not know, there even is an eleventh: Tou shall build your spectator as your main character.

The 10 being 11 part is a bit like The Hitchhikers Guide to The Galaxy Trilogy, but besides that it is a fairly descriptive breakdown of lessons learned.
- Even if you argue about the bibical reference and the implied dogmatism.
As we all learned, there is no more definite formular how to make things work; only adapting techniques to your particular story´s needs can work for you.
The people formerly known as the audience are not stupid and will punish you, if you try to con them with cheap tricks.

We subjected our supported projects of our 2nd call to a quick-check against Michel´s transmandments to doublecheck both: his concepts and our projects.
And we can say that they all hold more or less true, but need to be very much adjusted to fit the definitions within the projects.

When talking about transmedia and how it is changing things, looking at the 10 advices above, one thing sticks out:

ONE THING HAS NEVER CHANGED AND NEVER WILL:

THE STORY IS EVERYTHING.
Best strategies, big budgets, nothing can help you, if your story is bad. The audience will find out…

Luckily our projects have great stories. More about them soon as we believe in sharing and collaborating.

One of our products: Handbook on cluster landscapes

Till — Thu, 29 Sep 2011 07:35:59 +0000

Hi all,

as one of our outcomes of the research into the particular needs of audiovisual clusters, please have a look at this short video introducing our handbook on cluster landscapes, aimed at cluster managers as a hands-on tool to further improve their clusters. It was developed by Filmby Aarhus and The Alexandra Institute, based on First Motion research done together with Innovation Centre HTA Lodz.

There is a printed version available through us, if you get in touch, a pdf for download and also the handbook does have an interactive part on www.clusterlandscapes.com.
You can also read it online here

But check it out yourself:

Very special niche interest, but successful: 134hour livestream from Norway

Till — Tue, 21 Jun 2011 12:20:22 +0000

Its a cruise. And they broadcast it live. 24hours a day, the whole cruise. 134 hours total.
Nearly half the Norwegian population watched it last weekend. Not the whole time, admittedly, but at least in parts.
And on the internet it is even more successfull.
It is neatly different media forms and formats, tying in with tourism efforts and marketing the cruise and the country.

Have a look at it yourself here.

First Motion on the International Short Film Festival in Norway

David Holme — Fri, 17 Jun 2011 10:34:35 +0000

Bernd Günter Nahm

What is the value of a short film? That was the question being asked in a seminar in Grimstad, Norway on Thursday June 16th.
First Motion, the Norwegian Film Institute, Filmkraft Rogaland and Norgesfilm invited to a seminar and consultation with producers and makers of short films. The goal was to present new market oportunities caused by the digitization, as well as to receive valuable feedback on what producers and filmmakers really need when it comes to distribution and availability of short films.
From First Motion Bernd Günter Nahm was speaking about the importance of training the new talents to think markets and to think international. -Coming from Schleswig-Holstein I know all about being in the geographical outskirts of the media industry, but that should just give us the incentive to think new and big in terms of cooperation across the borders when it comes to production of short films, Mr Nahm said.
Mr. Sjur Paulsen from Filmkraft Rogaland in Norway emphasized the need for the short film makers to think more commercially from the very beginning of a project. -I believe short film is the format of the future, he said, adding -with all the new platforms and channels, the demand for shorter formats that fit in with the general consumer trends will only grow.

All about the crowd?

Till — Tue, 31 May 2011 15:17:30 +0000

Crowd funding, crowd sourcing, turning the audience into participants,… Lots of things happening in this arena.

E.g. the project “Iron Sky” which most of you will have heard of many times.

For those who have not checked up on them recently, look at this and feel free to share your thoughts:

Report on Digital Distribution

Till — Wed, 25 May 2011 07:47:15 +0000

We would like to bring your attention to a report commisioned by our friends at Cine-Regio:
“Digital Distribution – Engaging Audiences” done by Michael Gubbins.
They already gave us a pre-version which we found a very interesting read and now you can get the revised version here

Enjoy!

Cross/Trans Art/Advert oN/oFF

Till — Wed, 20 Apr 2011 08:49:48 +0000

the lines are blurrying…
Take this as an example:

Build Anything from Studiocanoe on Vimeo.

This is an advert for LEGO, but in the blogospehere it is often received as art.
(Well whatever it is, it was done by Temujin Doran)

It is not yet transmedia or particular crossmedia, but I wonder whether LEGO is already working on the augmented reality app for everybodies favorite smartphone where you can superimpose some prefabricated lego stuff on reality and snap your own pictures…
Or maybe even have somebody do some brick movies with LEGO and publish them, so people can use them in-app to do their own mixedmedia shorts…
Of course you would have to interlink this with some social-media platform, build a community around it and voila, there you have a direct line to all the dedicated, creative LEGO freaks worldwide…

Results 2nd call

Till — Wed, 20 Apr 2011 08:45:13 +0000

We got so many great projects and it was a real hard decision.

Thank you all for submitting your great ideas to us and making it a real tough decision.
The chosen ones you can find here on our website
To all others we wish the best for your projects nonetheless and hope to see them appear without our support.

Our new trailer

Till — Wed, 02 Mar 2011 14:25:05 +0000

Did we tell you already?
We got ourselves a trailer:

First Motion Trailer from First Motion on Vimeo.

Check it out