Guys: First content production round is running. Development of distribution, marketing and future moneymaking infrastructure is running. It’s time to connect them!
By Bjørn Enes and David Holme
Remember: When First Motion is finished, we aim to have something new running. This new thing is an alternative structure, making it possible for film/crossmedia-makers to exploit new markets and business models. Or – said in another way: To get rich in new ways.
Nobody are telling us how to make this new tool. We have to figure it out ourselves. So – let’s get started!!
Three of us – Latvia, Norway and Germany – are working together to develop the infrastructure. The company who are going to help us is picked: it is named Cube Media and it is situated in Latvia – http://www.cube.lv/en/works/all/
We have done a lot of work to try to figure out how to build this infrastructure. Cube Media has studied our ideas and won the competition about who had the best bid for developing it in practice. We are waiting for their proposals – and in the meantime we suggest that we prepare our strategies for promoting the ongoing production on the Berlinale 2011 and through the following year.
IF some of us manages to sell more than the First Motion-funded productions through the platform – then we have succeeded. If numbers of our colleagues (and competitors…) get rich – then it is a big success.
Best way to find out is to find out how YOU could use the infrastructure. We have three suggestions:
Superhero.Blog (DE) and NumberOne (DK):
Is it an idea that the two of you together are the pioneer (free for users) content in a community for animation/comic enthusiasts? Could you say to the users: Hey – come here, you may watch those films for free (EU paid for it), but our next films you will have to pay for. And any of you who want to put your animations here may give it away for free or sell it through our pay-per-view or our pay-to-download modules.
Could it work? Please comment!!
LargerThanLife (SE) and Kultuub (EE)
Is it an idea that the two of you together are the pioneers in a community for artists and enthusiastic amateurs who would love to work together with others to make music videos, art videos or whatever? Would they be willing to pay a subscription fee to keep the platform running?
Please comment on this too!
Peipsi (DE), 15youngbyyoung (LV) and Northerners in the time of Cholera (NO)
Aren’t you all working with important documentation of Baltic Sea Region heritage? In fact – 15youngbyyoung will have an even broader perspective, but would it not fit into some kind of business strategy targeting museums, educational sector, heritage communities and public television? Could it be possible to offer those user some kind of B2B-subscription where they pay a fee to be allowed to embed content into their own websites or interactive exhibiton items?
What do you think? Something to work more on?
Our – Bjørn’s and David’s – suggestion is that we try three market strategies in 2011:
- Let us try to develop one community market for individuals who love animations and comics – with the basic business model pay-per-view.
- Then let us try to develop one community market for people who are artists or enthusiastic amateurs who want to co-produce music videos, video art etc – with the basic business model user subscription.
- And finally – let us try to develop one Business to business market for Baltic heritage with “business subscritption” as the basic business model.
What do we want from you?
- Your honest opinion – Are we on something? Should we try to figure out something?
- Visual elements to try to play with a visual style / design: some pictures of you characters or symbols?
- Information about other ideas you have: Other business models?? Other markets?? Other input to how the infrastructure should be?
Please: As soon as possible!!
We intend to run a meeting with Cube Media on Tuesday, September 21st. Within then, we should know of you want us to continue those ideas, or if you have other suggestions?