What is the value of a short film? That was the question being asked in a seminar in Grimstad, Norway on Thursday June 16th.
First Motion, the Norwegian Film Institute, Filmkraft Rogaland and Norgesfilm invited to a seminar and consultation with producers and makers of short films. The goal was to present new market oportunities caused by the digitization, as well as to receive valuable feedback on what producers and filmmakers really need when it comes to distribution and availability of short films.
From First Motion Bernd Günter Nahm was speaking about the importance of training the new talents to think markets and to think international. -Coming from Schleswig-Holstein I know all about being in the geographical outskirts of the media industry, but that should just give us the incentive to think new and big in terms of cooperation across the borders when it comes to production of short films, Mr Nahm said.
Mr. Sjur Paulsen from Filmkraft Rogaland in Norway emphasized the need for the short film makers to think more commercially from the very beginning of a project. -I believe short film is the format of the future, he said, adding -with all the new platforms and channels, the demand for shorter formats that fit in with the general consumer trends will only grow.