It is a bit like the dotcom-bubble and the web 2.0 hype…
The real money was not earned with the business itself, but rather with dreaming up a cool thing and heading for the exit.
Transmedia right now seems to be at the same point right now in a way.
Innovative businessmodels are not really established enough to work on a broader basis and the traditional roads need to be traveled in that aspect.
Best business in transmedia right now seems to be a consultant. Do not get us wrong here, we are not judging, just observing.
And cosultants are also very much needed right now as helpers along the way to sustainable transmedia.
But we wanted to share more than one manifesto, so here is two more of them. And we will post even more, because in our mind,the trick is in seeing what knowledge sticks to your particular project and can be beneficial for that.
The next one are some insights by Thomas Mai and you do not have to read, you can watch
Martin Luther had 95 theses….The trend nowadays seems to be more retro than that and is more in tune with Moses.
That can be observed. The rest…ovserve yourself