Its a cruise. And they broadcast it live. 24hours a day, the whole cruise. 134 hours total.
Nearly half the Norwegian population watched it last weekend. Not the whole time, admittedly, but at least in parts.
And on the internet it is even more successfull.
It is neatly different media forms and formats, tying in with tourism efforts and marketing the cruise and the country.
Have a look at it yourself here.
the lines are blurrying…
Take this as an example:
Build Anything from Studiocanoe on Vimeo.
This is an advert for LEGO, but in the blogospehere it is often received as art.
(Well whatever it is, it was done by Temujin Doran)
It is not yet transmedia or particular crossmedia, but I wonder whether LEGO is already working on the augmented reality app for everybodies favorite smartphone where you can superimpose some prefabricated lego stuff on reality and snap your own pictures…
Or maybe even have somebody do some brick movies with LEGO and publish them, so people can use them in-app to do their own mixedmedia shorts…
Of course you would have to interlink this with some social-media platform, build a community around it and voila, there you have a direct line to all the dedicated, creative LEGO freaks worldwide…
Now is digital took place in Aarhus on 2nd of September with the help of our project partner Filmby Arhus.
If you have not been there, we now provide you with the recordings of the seminar
Check it out.
Monique de Haas oplæg, NOW is digital from Mediehus Århus on Vimeo.
All videos can be watched here
And last week we had our Summer LAB in Tallinn. A workshop for and with representatives of the projects we selected in our first call. We also had a big partner meeting for First Motion in general: to discuss where we are at, where we want to go and how we gonna get there.
Setting for both events was Tallinn´s beautiful Old Town – in sweltering heat though. That everybody was always at the events and not sneaking of to some nice little café speaks for the dedication of the participants and the quality of the Summer LAB.
The mornings were spent with lectures, the afternoons were operated by Andreas Breiler and Jonas Michanek two Swedish process leaders who will be doing the “Autumn LAB” in early October where the focus will be on getting to the core of each project and pushing it to a further level.
So who was there lecturing:
First day lecturers were Indrek Ibrus from the Baltic Film and Media School (BFM) and a First Motion partner, Carlos Scolari and Chris Hales. Second day was Kai Pata and Eija Timonen. Both afternoons were spent with Andreas Breiler and Jonas Michanek. The third day had Michael Rüger, Benedikt von Walter, Shenja van der Graaf and Nuno Correia.
Then the LAB was finished, but participants leaving the day after also had the opportunity to attend more lectures, as the BFM were having their Summer School same week and invited everyone still hungry for knowledge. A nice offer, greatly appreciated and well made use of by many.
We, as First Motion partners were tied up in our own meetings, but by starting earlier and working longer we managed to have some breaks in between and attend some of the lectures – as all venues were conveniently close.
That is how we came to take this nice group picture. (LAB crowd and First Motion partners)
In our meetings we focused on a public procurement document for the Baltic Universe tender and on fine-tuning the work package 5 research-design – besides the normal project management issues. (Check our website in the next week for the procurment information)
The evenings were spent networking. LAB crowd intermingling with the Summer School crowd, intermingling with First Motion partners…discussing projects, meeting the Baltic media scene, well, you know. So basically it was a 24-hours-a-day thing and everyone went home with their head buzzing from all the people and ideas. I guess the weekend coming up came in handy… J
What is missing between content and market?
“The digitisation creates headaches for some – for others it creates unprecedented market opportunities. It all depends on what way one chooses to look….”
The goal for this workshop is to bring us up to date on what is happening in the area of digital content distribution, to help the industry to see new market oportunities and to equip the content creators to seize them! We are inviting key people within film, gaming and distribution industries, to join us for one full day of learning and trying to look into the future together.
Key speakers are Asta Wellejus and Reidar Jortveit.
The workshop takes place at Filmy Aarhus on May, 11, 2010, starting 09:00 a.m
To sign up, please contact David Holme
All information can be found here on our website.
We are looking forward to seeing you there 
Today First Motion sent out the first Newsletter, calling out to the Baltic Sea Region to present innovative cross-media ideas to First Motion. Creative´s can get up to 30.000€ and two international workshops as part of the deal.
All the specifics, details, information on how to apply, contact details and everything else about the call can be found here on our website. If you did not receive our newsletter, you can subscribe to it here
First Motion is funded by the European Union through the BSR Programme 2007-2013. All about the EU programme can be found here
We are very much looking forward to answering your questions and receiving your applications.
