A few explanatory words about our call: Well, what digitisation did, was level the playing field. Cheap digital cameras, powerful editing suites running on desktop computers, computer literacy let you do quite a bit. Channels lie youtube, vimeo, etc do their bit to provide some infrastructure. What digitisation did not do so far, was producing a great new number of talents. Why is that?

Taking kart racing as an example, everybody starts off with it, but only the best drivers get to pilot a Formula1 racer. Digitisation means that everyone can build a fairly good kart in his/her own garage, but that does not yet make you a talented mechanic/pilot. And those of you that are, might still drown in the sheer mass of kart-racers and not make it to the race track.

The beauty of our kart-racing discipline (cross-media) is that the rules are not yet established. On one hand that means particular risks of uncertainty. That is why you need the racing team, unless your garage also houses your Ferrari collection and you are worry-free

On the other hand that means you are free to develop and express your own style and ideas while estabishing the rules/while the rules get established.

What we are trying to do here with this call for projects, is to try to build a kart-workshop: We try to take some worries off your back that you are bound to encounter, if you get started in kart-racing . You still have to be/provide the talent and you still have to do the kart-building and driving, but not on your own.

First Motion helps you build your kart and helps you along the raceway at least for the first race./season. After that you maybe can continue kart-racing on your own.  The beauty of our cross-media discipline is that all other forms are within this racing class: cinematic distribution, audiovisual iphone applications, augmented reality, all are no longer seperate disciplines, but different race-tracks that you can choose to race…

Sounds fun to me. What about you? Are you eager to race?

Let us know and get in touch