Game-ification of life as a tool to build up consumer loyalty. This is basically about turning life into a game and thereby motivate people into things that are “normally” not perceived as fun. I came across Camille Rickets article about loyalty 2.0 and her quotation of Tim Chang about the music industry made me wonder about what it might mean for the audiovisual industry…

It reminded me of Volkswagen´s Fun theory campaign, the way they turned stairs into a piano, turned recycling into a game with the empty bottle arcade,…

How can audiovisual content be put into play like that? Please, tell me/us!