Crowd-funding

Thinking about doing it?
Crowdfunding is/was one of the industry-buzzwords right now.
But how to do it?

Sheri Candler lists 5 ways of sure failure:

1) You do not already a have a support network online
2) Your goal is unrealistic
3) You do not know who your audience is
4) Your campaign length is too long
5) Just offer tshirts and DVDs as perks. Nothing meaningful or imaginative

Check her whole post here and maybe by avoiding the above mentioned you can come up with a model that works for you…

Or maybe some major brand steps in and helps you realise your project. Read about Converse funding a recording studio in NY – maybe they will open a film studio next?
What would you think of that?