Amazon started up Amazon Studios.
How it is supposed to work, you can check out here on their website.
Basically it is a talent competition where you can hand in your screenplays.
Amazon has a first look deal with Warner on the projects submitted.
Amazon itself will shell out $20.000 each month for the best script (two scripts per month will win) and $100.000 for the best film submitted.
Users are supposed to participate and help determine the best scripts and talents.
Nothing new really: Prolonging the value-chain, by not only being distributor, but also having an in at (pre)production, crowd-sourcing (=out-sourcing?) of the selection work of finding the needle in the digital haystack…
But of course, amazon can be a very powerful distributor for you and Warner does indeed have a track record as a major studio, so the offer is not uninteresting for the aspiring talent out there.
It will be interesting to watch who will gain most from this: The talent, Warner or Amazon who will no doubt use this to refine their algorhythms and user data.