Disney launched a facebook app that lets you purchase tickets for Toy Story through facebook. You can see who of your friends is going, invite others, get the tickets…
Besides everything that can be said about facebook and its policies this is a clever way of making use of social media to monetise your traditional linear media product.
It will be interesting to see how well this will perform. What works in favour is that you do not have to leave facebook at all, so you get picked up where you are already as a customer. Very convenient and that is the reason I think the app will do well. But what do you think? Let us know
I found this news here on Celluloid Junkie in a post by J. Sperling Reich, in case you want to read more about it.