1.) Thou will collaborate

2.) Thou shall focus on the story

3.) Thou shall embrace the game culture

4.) Thou shall earn trust

5.)  The interface thou shall question

6.) Thou shall focus on the social flow

7.) Thou shall value events

8.) Thou shall spend great time and energy

9.) Thou shall be fair when blending reality and fiction

10.) Thou shall change the world
And in case you did not know, there even is an eleventh: Tou shall build your spectator as your main character.

The 10 being 11 part is a bit like The Hitchhikers Guide to The Galaxy Trilogy, but besides that it is a fairly descriptive breakdown of lessons learned.
- Even if you argue about the bibical reference and the implied dogmatism.
As we all learned, there is no more definite formular how to make things work; only adapting techniques to your particular story´s needs can work for you.
The people formerly known as the audience are not stupid and will punish you, if you try to con them with cheap tricks.

We subjected our supported projects of our 2nd call to a quick-check against Michel´s transmandments to doublecheck both: his concepts and our projects.
And we can say that they all hold more or less true, but need to be very much adjusted to fit the definitions within the projects.

When talking about transmedia and how it is changing things, looking at the 10 advices above, one thing sticks out:

ONE THING HAS NEVER CHANGED AND NEVER WILL:

THE STORY IS EVERYTHING.
Best strategies, big budgets, nothing can help you, if your story is bad. The audience will find out…

Luckily our projects have great stories. More about them soon as we believe in sharing and collaborating.