The Baltic Universe is First Motion’s distribution platform and collaboration tool for filmmakers, crossmedia producers and content owners who see digitisation as an opportunity to unlock the mechanisms of an unknown future. It is a community for artists and audiovisual craftsmen who are interested in finding like-minded business people, networking with partners, exchanging and developing ideas, starting cooperation at all project stages and – last, but not least – distributing content. With the project tools of the Baltic Universe these interests are easy to realize.
The Baltic Universe’s functionality toolbox includes: instruments for crossmedia project management, several possibilities to find and contact new partners, e.g. via industry listings, and a variety of self-distribution strategies through the platform, e.g. by creating a personalized website within the platform’s framework or by uploading av-content on the Baltic Universe and embedding it on an external website. Besides, the platform functions as a content aggregator enabling crossmedia producers to become more visible to distributors by exposing av-content to a much wider audience.
As one of the results out of the work packages 3 and 5, the online tool Baltic Universe was co-developed, tested and improved by First Motion’s projects of the first call. In close collaboration with the av-industry, the Baltic Universe is constantly adjusting to the requirements and changing conditions of a crossmedia business world. Thereby the online networking and distribution tool is improving its functionality in order to connect the BSR’s av-media industry and to develop innovative and sustainable ways of distribution. Right now the platform is in its beta phase.
With the Baltic Universe First Motion launched an effectively working instrument for self-determined networking, project development and distribution within the Creative Industries aiming to fire and stimulate dynamic economic growth within the BSR. By offering such a non-profit tool First Motion contributes to the upgrowth of new time and money saving production and distribution structures, social cohesion and cross-cultural collaboration strategies, new business models and value chains while increasing product quality and availability.