First Motion: Into the digital future
First Motion equals ‘everything is in motion’. This includes results, outcomes and projects as well as events. For your convenience as our dear reader we decided to dedicate this newsletter to our participation in professional events, because – as you might notice – there has been, there is and there will be a lot going on. So please enjoy yourself while getting informed about our latest event-related news, and rest assured that we will inform you about our results and outcomes with a Special Issue Newsletter within the next two weeks.
Today’s News: Starting signal for Second LAB
From 6th to 9th October 2011 the Second LAB 2011 for the eight projects of the Second Call takes place in Viinistu, Estonia. In order to continue with the professional mentoring and concentrated external input since the First LAB in May 2011, First Motion again collaborates with Mette Freisner Johansen as the workshop’s facilitator (NCA – Innovation in Action), and the creative new media producer, writer and educationalist Ian Ginn. During the workshop sessions the selected teams will further the development of their projects and business models, improve their new media ventures, social media and marketing strategies - accompanied by local mentoring of the particular First Motion partners.
Sneak Preview: First Motion @ Nordic Film Days Luebeck
On 4th November 2011 at 7 pm First Motion will be on location at the 53rd Nordic Film Days Luebeck, Germany. The New Media initiative will present its results and outcomes so far with the help of supported projects, e.g. Beleza Film’s TELL ME WHO YOU ARE. (cf. Retrospective 4), at the KoKi Luebeck (Communal Cinema, Luebeck). The hands-on presentation will provide insight-information about the lessons First Motion and its partners learned while still working with transmedia.
Retrospective 1: Dissemination of results & starting signal for Advisory Board @ Mid-term Meeting
In September 2011 First Motion held its »Mid-term Meeting« in the Northern German city of Rendsburg. The meeting was taking place on occassion of the 20th Anniversary Forum of Ars Baltica, a cultural initiative for the Baltic Sea Region. Besides the evaluation of the project’s first half and the implementation of future strategies, the event was used to reach out to political representatives and cultural agents in order to support the dissemination of current results and outcomes. First Motion attaches great importance to acquaint specific target groups with its know-how. And therefore we are thrilled to experience such an interest in our projects, results and innovations.
For further information about the presented results and outcomes you will receive a »Special Issue Newsletter« within the next two weeks.
Another milestone of First Motion’s work so far is the implementation of an Advisory Board for which we could win political representatives of the Baltic Sea Region, av-industry experts and media professionals. The members of the Board are Charlotte Appelgreen (Secreatary General Cine-Regio), Sarmîte Çlerte (Minister of Culture, Latvia), Jan Lundin (Director General of the Secretariat, Council of the Baltic Sea States Secretariat), Heinz Maurus (State Secretary for Europe), Marcin Podgórski (Director Regional Office of the Lodzkie Voivodship in Brussels) and Edith Sepp (Advisor for Filmart).
Retrospective 2: First Motion @ Riga’s Baltic Sea Forum for Documentaries
First Motion joined the 15th »Baltic Sea Forum for Documentaries« in Riga, Latvia, in September 2011 with a seminar on multi platform distribution of documentary films. Kristian Mosvold, First Motion partner from University of Agder, Norway, addressed the documentary community by sharing his transmedia knowledge, using the example of the online-platform »Baltic Universe« which is part of First Motion’s outcomes so far.
Retrospective 3: First Motion @ Nordisk Panorama in Aarhus
On 25th September 2011 First Motion took an active part in the Danish Five Cities Film Festival for Nordic Shorts and Documentaries, »Nordisk Panorama«, with a lecture on the specifics of transmedia production in relation to Documentary Films in Aarhus. Project Manager Till Hardy and his colleagues Bernd-Günther Nahm (Filmwerkstatt Kiel, Germany), David Holme and Kristian Mosvold (University of Agder, Norway) gave up-to-date insights on the pioneering aspect and previous achievements of First Motion, e.g. the co-production and distribution platform »Baltic Universe«.
To underline the hands-on approach of First Motion the Swedish venture THE GHOST ROCKETS, developed with the New Media initiative, has been presented as an example for innovative business models within the av-media industry: THE GHOST ROCKETS is an interactive universe with a community, web content and an online-based investigation game referring to a documentary on Swedish UFO-fans. It is currently in production.
Retrospective 4: First Motion @ Filmfest Hamburg
During the 19th edition of Filmfest Hamburg First Motion contributed to current media discussions at two professional events.
The transmedia panel »Spielerei oder ernstes Geschäft? – Transmediale Projekte« (lit.: „Playing games or serious business? – Transmedia Projects”) had Hamburg-based Beleza Film with the transmedia project TELL ME WHO YOU ARE. which is currently in development with First Motion. At the event hosted by MEDIA, the EU support programme for the European audiovisual industry, producer Jessica Landt spoke about Beleza Film’s first steps on ‘transmedia ground’ and presented the cross-cultural project on youth, about identity and body language and tries to combine diverse individual audiovisual documents on emotions.
Project Manager Till Hardy joined the business event »Kinofilm: Auch in Zukunft noch an der Spitze der Wertschöpfungskette?« (lit.: “Big-Screen Movie: Still at the top position of the value chain?”), organized by the Filmförderung Hamburg Schleswig-Holstein. As part of a top-class panel with film and media industry experts such as Dieter Kosslick, Festival Director of the Berlin International Film Festival, and Willi Geike, President and Managing Director of Warner Bros. Pictures Germany, Hardy accentuated the need for and informed about different approaches to business and financing adequate to transmedia projects – in contrast to ‘traditional’ media production: »The plurality of media themes, stories and ways of production and distribution is still growing. So it is crucial to point out innovative and adjusted approaches for new media story telling and product selling. And – last, not least – to face the fact that media productions are addressing target groups which are getting more and more specified.«
There is always room for improvement, so please don't hesitate to contact us.
Sincerly, your First Motion Team
© First Motion 2011