by Catherine Kahn, Trond M.K. Venaasen, Jorge Lino and Charlotte Kahn from Norway (production company: We need more data)
A venture which sees itself as transmedia storytelling shared and united by girls all over the world in a clue-hunting social game of finding a double.
What’s the idea of the project?
2Times Ann is an interactive cross media project, promoting community building and social engagement through storytelling. Targeting an audience of girls between 11-17 years, 2Times Ann wants to offer an intense experience with gaming and in-show participation.
2Times Ann is built upon the myth that somewhere in the world we have a double - someone who almost looks or acts exactly like ourselves, someone who completely understands. The truth is, we will never meet in person, but at times we may come close.
Through the fictional webseries 2Times Ann girls are given the chance to support, discuss, advice and help two fictional Anns, both 15, in dealing with their issues, dreams and challenges. The users’ pro-active involvement will feed the content of the 2Times Ann drama.
Not only will the girls help the dramas fictional characters, but in the process might find themselves a real life soul friend across all borders.
Where does the project stand?
Story and characters are developed and presented in a trailer as well as on a model online platform. The latter gives interested users an idea about what the website will eventually look like and introduces some of its features and contents. Users will be able, for example, to create their own Ann blog and share contents with their friends and the 2Times Ann community. Visitors of the platform are asked to become involved and contribute to the further development of the project. The Online community is scheduled for launch in 2012.
Where does the project go from here?
The 2Times Ann project team has set out to create a fictitious world powerful enough to feed the reality of those actively involved. They believe that engaging audiences is about creating persuasive, interactive experiences where exploration and learning about the world is an important part of the puzzle.
Want to learn more or get involved?