First Motion started in early 2010 with an ambitious programme for the next three years. Over time, the First Motion project partners brought the theoretic conceptions to live: With their commitment and expertise they are developing seminal tools and strategies for the furthering of the av-sector in the Baltic Sea Region. At the same time, creative cross- and transmedia pilot projects supported by First Motion in two calls are progressing dynamically.
In this section you will find useful and up-to-date information about the projects of the first and second call as well as noteworthy intermediary results from the work packages. This section will be updated and extended continuously as First Motion advances its third anniversary.
Projects First Call
As First Motion started its first call in 2010 more than 60 submissions from all over the Baltic Sea Region were handed in. Seven succeeded in convincing the First Motion partners. The first call projects experiment with new business models and methods of telling and selling stories and av-content, look at the topic from a slightly different angle and highlight varying aspects: some are concentrating on the interaction of story and audience, on user generated content and its influence on the final media product. Some are focussing on alternative financing methods, time and money saving production work flows and distribution concepts. Others are testing the range of possibilities and the usage of cross-sectorial spill-overs in order to create synergy effects between different markets. But what they have in common is that each project functions effectively as a unique approach to the possibilities of modern communication technologies and innovative usage of emerging cross media tools.
Projects Second Call
For the second round of initial funding, First Motion had asked in early 2011 for new ideas in transmedia storytelling and innovative approaches to new markets, audience awareness, distribution perspectives and such. Since then, lots has happened: Nine chosen projects, all of them part-financed by the EU in their basic research and development, generated amazing dynamics – all of them were presented in their early states at the First Motion Berlinale Reception in February 2012. Latest developments of selected projects already reveal the great work that’s being conducted behind the scenes.
Labs, Workshops and tutoring for supported projects
Participants of the productions that were selected out of the first and second call for projects each took part in two international workshops on transmedia. Together with external experts and regional mentors, these labs provided for discussions and knowledge transfer in such fields as development, production, marketing and distribution. The mentors themselves attended a training qualifying them for their accompaniment of the first and second call projects.
Due to First Motion’s special focus on a manifold, but unified approach to fostering innovation, the first and second call were closely interlinked with other parts of First Motion. One of the results is the online tool “Baltic Universe”, a networking, production and distribution platform for av-content. The platform was launched in February 2011, and has since been enriched with multifaceted content from the first and second call projects, such as trailers etc. At the same time, the platform’s extent and functionalities are further developed according to the needs of the av-industry.
Education and training
Part of each call were two international workshops, the so called LABs. Those had a double function: On the one hand they were used for the development of the projects and cooperation; on the other hand they worked as test runs for the MA-Curriculum “Crossmedia Production”. It was successfully launched by the Tallinn-based Baltic Film and Media School in September 2011 as a pioneer project in the Baltic Sea Region. The curriculum is designed to be interdisciplinary, encompassing the domains of artistic storytelling, media business management and IT development. Applications for the first term had come from all over Europe; in 2012 students even from as far as Brazil and Colombia want to come to Tallinn. Due to this early success, the development of a corresponding BA-Curriculum – Crossmedia Production BA – is currently scrutinised. It is expected to be launched in autumn 2012.
Research and Studies
We are doing research in various topics concerning the av-industry within First Motion. So far we’ve completed and published the following studies and reports:
- Cross-sectorial spillovers between av-industry and healthcare sector (May 2012)
- Spillovers from av-industry onto historical tourism sector (April 2012)
- IPR-Guide (Intellectual Property Rights, March 2012)
- Handbook on Cluster Landscapes (September 2011)
- Value chains and business models in the audiovisual sector of the north and central Denmark regions (September 2011)
- Business models, value chains and business development services in the av / creative industries: Cases of the Lodz and Malopolska provinces and West Denmark (May 2011)
- Business models and value chains in the three Baltic states (September 2010)
- 16 projects as pathfinders in Cross Media (1st and 2nd call)